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AI Thematics 2025: The Defining Investment Theme of Our Time

As of late 2025, one trend stands above all others in global capital markets: the industrial-scale buildout of artificial intelligence.

As of late 2025, one trend stands above all others in global capital markets: the industrial-scale buildout of artificial intelligence. What began as a surge of enthusiasm around generative models has evolved into a multi-trillion-dollar capital formation cycle, touching infrastructure, semiconductors, data centers, energy systems, and software layers across every major economy.

This is not a speculative boom. It is the deliberate construction of a new economic backbone, one that is reshaping corporate strategy, asset allocation, and productivity fundamentals at a speed rarely seen in modern history.

The Infrastructure Decade Begins

In September, two announcements underlined the scale of commitment driving AI’s first investment phase. OpenAI signed a five-year, USD 300 billion computing contract with Oracle; Nebius Group followed with a USD 17.4 billion GPU capacity agreement with Microsoft. Both came on the heels of the USD 560 billion pledged by OpenAI and Meta earlier this year. Each deal is more than a technology purchase, it is a long-term capital lock-in to secure computing capacity as the new form of industrial real estate.

The equity market has responded in kind. The STOXX® Global AI Infrastructure Index, tracking companies that provide the semiconductors, networking, cloud systems, and data technologies underlying AI, has gained 32 percent in 2025. Its companion, the STOXX® Global AI Adopters and Applications Index, up 14 percent, reflects the growing second phase: commercial deployment. Together, these benchmarks have become the pulse of a new capital cycle that blends technology with tangible infrastructure.

For investors, the signal is clear. The buildout phase is still accelerating. The world’s largest technology firms are laying down what will become the permanent substrate of AI-enabled productivity, data centers, transmission capacity, and compute power measured not in servers but in gigawatts.

Capex on a Historic Scale

The numbers are staggering even by modern standards. U.S. tech majors, Alphabet, Amazon, Meta, and Microsoft, are expected to invest roughly USD 321 billion this year in AI infrastructure and adjacent projects. Alphabet alone has lifted its annual AI spend to USD 85 billion. For comparison, that is half of Germany’s five-year national investment plan.

This surge in capital expenditure is not simply a matter of technological leadership. It is a structural reshaping of economic inputs. The AI economy is power-intensive, data-intensive, and capital-intensive. Every dollar spent on chips, data centers, and energy systems drives secondary demand in construction, materials, and utilities.

Data center operators are now among the fastest-growing infrastructure owners in the world, expanding capacity at a rate comparable to the global telecom buildout of the early 2000s. The need for sustainable power has pushed energy producers, particularly those with nuclear and renewable portfolios, into the core of AI supply chains. The physics of AI have made electrons and cooling capacity investable themes in their own right.

From Models to Markets: The Rise of Agentic AI

While infrastructure spending dominates headlines, the qualitative leap in 2025 has been the emergence of “agentic” AI, software capable of planning, executing, and self-optimizing multi-stage tasks. This evolution marks the transition from reactive chatbots to proactive digital workers.

Morgan Stanley’s Thematic Research team estimates that within just 36 months, model reliability has moved from five-second micro-tasks to consistent delivery of one-hour professional tasks. Their latest survey of 3,700 global stocks found that analysts had materially upgraded the AI relevance of 585 companies in only six months, representing roughly USD 14 trillion in market capitalization. Stocks that received similar upgrades in 2024 outperformed broader equity benchmarks by more than 20 percent in the following half-year.

This rate of change matters more than narrative. It demonstrates that AI’s material impact on earnings, and thus valuations, is accelerating, not stabilizing. The next wave of outperformance is expected to come from companies where AI adoption is tied directly to pricing power and cost efficiency, not experimentation.

The Global Flow of Capital

The fund industry’s response has been swift. Global assets in AI and Big Data strategies reached USD 38 billion in the first quarter, seven times the level of five years ago. Europe holds the majority share, but the United States remains the innovation engine, with domestic fund assets growing 14-fold in two years to USD 5.5 billion by May.

ETFs have become the preferred vehicle for AI exposure among U.S. investors, offering transparency and liquidity in a volatile sector. The Global X Artificial Intelligence & Technology ETF remains the largest, while a growing number of active thematic ETFs are targeting narrower segments of the AI value chain, from semiconductor suppliers to model-optimization software.

The “Magnificent Seven”, Nvidia, Microsoft, Amazon, Google, Meta, Apple, and Tesla, continue to dominate holdings, with Nvidia appearing in nearly 90 percent of all AI funds. Their concentration presents a challenge for portfolio construction: over-exposure reduces diversification, but exclusion risks missing the core beneficiaries of AI’s economics. Most managers have settled on hybrid allocations, maintaining exposure to the giants while layering in second-order enablers like ASML, Vertiv, and equity stakes in data center operators and energy infrastructure companies.

Phase Two: Adoption with Margin Discipline

The next investment test is not about compute capacity, it is about operational leverage. As AI becomes embedded across industries, investors are shifting focus to “adopters with pricing power.” These are firms using AI to lift productivity while preserving margin, rather than passing efficiency gains on to customers through lower prices.

Financial institutions exemplify this shift. AI adoption in banking and insurance, particularly in risk modeling, compliance, and client analytics, has increased faster than any other sector in Morgan Stanley’s coverage. The payback comes through cost rationalization and lower error rates, not speculative product launches. Healthcare, logistics, and industrial automation follow a similar pattern: real productivity translating into measurable profit improvement.

For capital allocators, this is where alpha will be generated in 2026 and beyond. Infrastructure will remain a durable long-term play, but the incremental equity upside now resides in execution, who converts models into measurable efficiency.

Economics of Scale: Falling Costs, Rising Opportunity

The Stanford AI Index 2025 reported a 280-fold decline in the cost of querying AI models between 2022 and 2024. That single statistic explains much of the market’s optimism. When the unit cost of intelligence collapses, diffusion accelerates. This is what underpins the “three-phase” model described by the BlackRock Investment Institute: buildout, adoption, transformation.

The buildout phase, capitalizing infrastructure, is nearing its midpoint. The adoption phase, embedding AI into enterprise systems, is now accelerating. The final phase, transformation, will come when AI drives systemic productivity gains across sectors. Investors who position early in this transition are effectively front-loading exposure to the next global efficiency revolution.

Constructing Exposure with Discipline

Thematic investors face an abundance of opportunity but also rising complexity. The AI value chain can be understood in four investment sleeves:

  1. Compute and Components – Semiconductors, foundries, networking, and memory. The backbone of capacity creation, but cyclical and capital-intensive.

  2. Data Centers and Energy – Operators, utilities, and suppliers managing the physical demands of AI. Slower moving but cash-generative.

  3. Software Enablement – Companies providing data governance, orchestration, model monitoring, and security. The fastest-growing layer, with recurring revenues once embedded.

  4. AI Adopters – Enterprises integrating AI to reduce costs or expand margins in core operations. The least volatile route to long-term exposure.

Balanced allocation across these categories allows investors to capture both the infrastructure boom and the operating-leverage wave that follows.

Outlook: From Capital to Capability

As 2025 closes, the AI investment thematic is no longer about hype or experimentation. It is a reordering of how capital markets perceive growth. Each phase, buildout, adoption, transformation, feeds the next. The cycle will not flatten in months but compound over years.

For institutional investors, the discipline lies in precision. Understand where you are positioned along the value chain. Distinguish between scale spend and profit leverage. Measure not only who is building AI, but who is benefiting from it in their financial statements.

The AI economy is the first true fusion of digital and industrial capital formation since electrification. Its winners will be those who can deploy both, capital and code, with scale, speed, and efficiency.

Bottom Line

2025 has marked the consolidation of AI as the defining global investment theme of the decade. The buildout continues, adoption is accelerating, and transformation is approaching. For investors, this is not a moment, it is the beginning of a structural supercycle in productivity, capital expenditure, and value creation.

Ref:

https://www.etf.com/sections/news/ai-fund-assets-reach-38b-record-chinese-inflows

https://www.morningstar.com/funds/artificial-intelligence-defining-investment-theme-our-era

https://www.morganstanley.com/ideas/thoughts-on-the-market-thematic-investing

https://www.allianzgi.com/en/insights/outlook-and-commentary/is-ai-the-new-railroad

https://stoxx.com/ai-investments-surge-in-2025-driving-market-gains-fund-flows/

Details

Date

December 2, 2025

Category

General

Author

Luke Harris